The ultimate menu for takeaways
Tuesday, December 8th, 2009 Subscribe To Our Feed
Terrific New eBook On How To Broil Delicious Foods If you want to impress your customers when they visit the restaurant, you need to display your dishes with a quality menu. Irrespective of who you are trying to target, if the display is dull or lacking in excitment, then inspiration is going to be thin on the ground. To achieve this, many people with entrust this task to a professional design team, but this route would depend on your budget. If you cannot afford to go down this route, consider some of the tips mentioned below. Layout and content arrangement are perhaps the most important considerations when designing a menu, and should come before colour and graphics. For example if the menu is only going to be one page, the main area is the centre section. This is our most important area and should feature the most profitable food item, the top containing the secondary products with the least important positioned at the bottom of the menu. In order for customers to recognise your ‘brand’, you need to have a logo or company name displayed at the top left corner of the menu. It is good practice to display a line of text under the logo which describes your restaurant or takeaway service, for example ‘Asif’s quality Indian takeaways’. It you want to emphasise areas of the menu, there are certain tricks which you can perform such as the use of bold type and highlights. To avoid a messy and confusing look on the page, avoid using more than 4 or 5 products which are highlighted. If you understate the emphasis then you are likely to achieve the desired effect. You need to guard against the misuse of emboldened text, as it could become illegible and difficult to read. Icons or increasing/decreasing the margin indentation also works to help draw the customer’s attention to a particular dish or section. Use any images selectively and with care, making sure the quality is high enough to reproduce in print. If the picture of the meal looks like the dog’s dinner, then you can forget selling it to a customer!
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